A white paper that explores the challenge of how creativity can become a prime contributor to the strategic objective of the organization, the need to make it meaningful and how it is possible to measure to drive value and growth organizationally.

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A system cannot understand itself. Any transformation requires an outside view—a lens—that I call a system of profound knowledge…. A map of theory by which to understand the organizations we work in...

—Dr. W Edward Denning, Statistician, Management Consultant, Author, The New Economies for Industry, Government and Education.